Job Description

Job Description

Job Description

Salary: $30 to $39

Position Status: Full-Time

Location: Remote U.S.-based

Expected Hours of Work: 40 hours/week, 8AM5PM EST/CST, 7AM-4PM MST/PST

Reports To: Marketing Director, Office Manager or President

About THAT Agency

THAT Agency is a performance-driven digital marketing agency originally founded in West Palm Beach, Floridanow operating fully remotely across the U.S. We specialize in multi-dimensional digital content strategies that drive measurable growth and support the key business goals of our clients. Our collaborative approach is rooted in transparency, accountability, and long-term partnership. We dont just execute campaignswe help brands grow by aligning strategy with performance and delivering results that matter.

Role Summary

Were seeking an experienced and results-oriented SEO Manager to lead organic search strategy and execution across a diverse client portfolio. This role blends tactical execution with team leadership and performance accountability. The SEO Manager will oversee content optimization, keyword strategy, technical audits, reporting infrastructure, and team workflowsensuring our clients websites are fully optimized for visibility, traffic, and lead generation.

Youll collaborate closely with account managers, content writers, web developers, and the broader marketing team. Ideal candidates have deep knowledge of SEO best practices, a sharp analytical mindset, and the ability to guide both strategy and execution across channels.

Key Responsibilities

SEO Strategy & Execution

• Develop and oversee holistic SEO strategies aligned with client business goals and KPIs
• Guide keyword research, topic cluster creation, and optimization plans for blogs and landing pages
• Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis
• Oversee on-page and off-page SEO execution (e.g., content updates, internal linking, technical SEO, link building)

Team Oversight & Workflow Management

• Assign and manage SEO-related tasks across internal team members and external vendors
• Review and approve deliverables including keyword maps, content briefs, and on-page recommendations
• Lead internal SEO check-ins and contribute to broader campaign planning with account and content teams
• Ensure process consistency across clients and maintain quality control of all SEO deliverables

Technical SEO & Platform Configuration

• Perform and delegate technical audits for site performance, crawlability, schema markup, site speed, etc.
• Oversee setup and maintenance of GA4, Google Search Console, Google Tag Manager, and Bing Webmaster Tools
• Monitor and troubleshoot indexing issues, metadata optimization, and structured data implementation

Analytics, Reporting & Optimization

• Build and manage SEO performance dashboards in Google Data Studio, Ahrefs, and Agency Analytics
• Set up tracking for organic KPIs using GA4 and GTM
• Conduct monthly, quarterly, and annual SEO performance reviews and present key insights to internal stakeholders
• Recommend strategic adjustments based on data trends and campaign outcomes

Cross-Channel Collaboration

• Collaborate with the content, email, and social teams to ensure a cohesive digital presence and voice
• Provide SEO insights to inform paid, social, and email campaigns where applicable
• Ensure content calendars reflect SEO priorities and topical relevance

Key Performance Indicators (KPIs)

Company-wide goals

• Increase sales revenue by 3%
• Increase retainer length by 1 month(s)

Individual success benchmarks

• 20% YoY increase in organic sessions per client
• 10% YoY increase in search visibility (Ahrefs or equivalent)
• 2-position average increase in domain authority (DA)
• 20% YoY growth in ranking keywords
• 5% YoY increase in backlinks acquired
• 15% improvement in local visibility where applicable
• 2% YoY increase in client retention or retainer expansion through SEO contribution

Tools & Platforms

• Google Marketing Suite (GA4, GSC, Tag Manager, Data Studio)
• Bing Webmaster Tools
• Ahrefs, BrightLocal, SEMrush
• WordPress, Yoast
• ClickUp, Agency Analytics
• Microsoft 365 / Google Workspace
• Zoom Business Suite

Personal Attributes & Qualifications

Essential

• 4+ years of professional SEO experience, with at least 1 year in a leadership or strategic role
• Proven track record of improving organic rankings and traffic across multiple websites
• Hands-on experience with GA4, GSC, Ahrefs, and WordPress
• Excellent written and verbal communication skills
• Strong organizational and time management abilities
• Experience managing contributors or direct reports in SEO or content roles
• Understanding of how SEO integrates with content, email, and social strategies

Desirable

• Experience with eCommerce or local SEO
• Familiarity with technical SEO tools and schema configuration
• Certifications in Google Analytics, HubSpot, or Moz
• Basic HTML/CSS knowledge for troubleshooting or QA
• Experience in a digital agency or multi-client setting

Future Possibilities & Career Development

THAT Agency supports the ongoing development of its team through:

• Paid certifications (e.g., HubSpot, Moz, Google Analytics)
• Conference and training attendance
• Mentorship from senior strategists and executives
• Opportunity to grow into roles such as Director of SEO, Digital Strategy Lead, or Account Manager.

Who You Are (Cultural Fit Snapshot)

Youre analytical, strategic, and proactive. Youre passionate about SEO and excited by the challenge of improving performance across diverse industries. You thrive in a remote-first environment, take initiative, and bring a team-oriented mindset to everything you do. You enjoy digging into data, solving problems, and driving measurable growth.

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